As PT Bintang Mitra Semestaraya Tbk ("the Company") has been appointed as main distributor of PT Sulfindo Adiusaha for domestic market since 2008, the Company until now fully concentrates to penetrate the market of chemical products in order to increase the market share, among others, by gaining new customers.
The Company markets chemical products produced by PT Sulfindo Adiusaha, among others, i.e.:
Chemical products have market and demand continues grow in spite of the growth of Gross Domestic Product (GDP) Indonesia in 2014 decreased compared to the previous year. The Company believes that the chemicals business, particularly the above mentioned products still have bright prospects with better potential growth.
Marketing strategy applied by the Company in selling chemical products is mainly maintaining stability, continous, and reliablity of supply to customers with more competitive price, excellent services, and on time delivery. Besides the Company also conduct continous effort to increase market share gradually to respond the growing market condition.
The sales of products cover a wider range of areas spreading in Jabotabek, West Java, Central Java, East Java, most areas of Sumatra and Bontang (East Kalimantan).
In general, all of Company’s customers are well-established industries, and several companies which have expanded their business, so that the sale of product have a potential to grow further along with the growth of national economy and domestic industry.